S/H Corporate Identity programs work equally
well in all media, from business cards to
outdoor boards. There’s no other option:
it’s how customers will recognize you, it’s
your “business face”.
We start with research that uncovers key
differentiating benefits.
Then a branding brainstorm generates
single-message positioning lines, which are
systematically refined until one emerges as
the winner. At the same time, based on the
same research, potential logotypes and marks
are carefully developed and fine-tuned.
Ultimately, the copy and artistic directions
converge. The result: a long-term corporate
“personality” that consistently conveys a
positive image.
