Advertising promotions work more-profitably if they are composed of smoothly-synchronized individual parts. The cross-selling synergy of different media virtually assures an enhanced ROI… if one important qualifier is respected. Each medium’s strengths must be maximized to tell a coordinated story. And therein, as they say, lies the rub. Cutting-and-pasting print copy into a radio commercial is a disaster. Dropping a TV script into a direct mail application misses the mark (and the point). Yet every day, you see examples of campaigns that are chock-full composed of mismatched pieces. We’ve found a better way.