In all likelihood, print is the oldest medium in modern advertising. And that presents a huge problem for you. Readers have already seen it… whatever “it” is. Old messages no longer motivate. Your customers’ screening defenses run on auto-pilot, which means they may not realize they are ignoring your ad – as they read right over it. Naturally, the challenge is finding a creative idea that cuts through the clutter (currently measured at 3000 impressions per customer, across all media, per day). We’ve discovered some methods that work, from fondue to shampoo. Dig a little deeper into these case histories…