Brochures of all kinds, colors, shapes and
sizes. Franchise promotions and franchisee
recruiting efforts. Sales tools. Catalogues.
Marketing kits. Handouts, flyers, tech
sheets.
“Collateral” is a huge category that covers
a wide range of print applications. The key
ingredient has to be an unexpected,
involving, reader-friendly, highly-visual,
strategically-dead-on presentation.
And cost is always a factor.
We’ve actually invented a “vertical-pocket”
treatment that allows one brochure to do the
work of two (without doubling the budget).
It’s another example of how we don’t let the
creative process stop at the headline.
