It’s been called the most abused, misused medium in advertising. And it probably is. What’s the point of spending thousands of dollars to create a radio commercial when any radio station – in exchange for a media buy – will do it for nothing? Well, how much does “free” cost? Do you really want to sound like everybody who uses the same announcers (and the same writing, cranked out on the same assembly line)? We use, exclusively, LA voice talent. And we incorporate singers like Dobie (“Drift Away”) Gray. But that’s not why our spots work. Our sound ideas don’t sound like everything else around them. Take a listen…