This is a sneak preview of a campaign we are working on for Rafferty’s – a chain of 25 upscale casual restaurants in eight states. Gift cards are exploding in popularity, particularly during the holiday season.
 

•	Every gift card is found-money, from a sales perspective. In essence, your customer is selling for you.
•	Every gift card has the potential to bring in additional revenue (through larger orders) when redeemed.
•	Every gift card can generate new business from new customers, who in turn generate additional revenue long after the card has been redeemed.
•	Every gift card offers the opportunity to capture valuable customer information for future marketing efforts: both store-specific demographic data and unique personal preferences.

A gift card cuts through the clutter. It entices the doubtful. It’s a one-time gift… not a discount. It’s unique, it’s intrusive, it’s classy.

And based on our profit model, a $300,000 investment could yield a $1,000,000 return.