In 1987, creative directors John Shirley and
Jim Hutchinson loved what they’d done for
years – writing, designing and producing
advertising – but realized they were doing
less and less of it. In an attempt to escape
the bureaucracy of typical agency
structures, they formed Shirley/Hutchinson
CreativeWorks. By eliminating all of the
meeting / memo / timesheet / phonelog
minutiae, they were able to concentrate on
the “good stuff”: strategically-anchored
creative ideas.
A decade of regional and
national clients later,
they’re still in marketing warfare every day
and making every minute count. The promise
of the name they chose way back in 1987 is
still ringing true: Shirley/Hutchinson
creative… works.