8 Questions to Ask About Your Website
Having a website for your business is an obvious fact. As a result, effective web design is becoming very important to business owners everywhere. Being able to put your company in the best possible light on all fronts is a strong ally. But how do you make sure you don’t make something that looks like the countless other boring websites filling the web? Whether you are considering making a website for your company, or are an experienced web designer, here are some questions to ask yourself to make your website as effective as your business.
1. Is it based off of a template?
This is the sure-fire sign of an inexperienced web designer. While having an awkwardly designed, custom-made website is a bad sign, template websites can be just as bad if not handled correctly. Classic signs of a template website include
- generic looking layouts
- color schemes not matching the company identity properly
- pictures and text being juxtaposed arbitrarily, regardless of what they contain, and if they pertain to each other
- repeated information/pictures.
- Strange gaps in space; possibly because someone deleted a text box or removed a picture and had nothing to fill it with.
The last thing you want is for your company to be controlled by the website. It should always be the other way around.
2. How much body copy?
Brevity is the source of wit. And for good reason. People prefer websites that are clean and to the point. For obvious reasons, don’t have paragraph after paragraph demand to be read on page after page. Simplify your words. Type color selection and size are also major issues. If the background color clashes too much with the text or if the text is unreadable then there is a definite and obvious problem.
3. How many pictures?
Too many pictures are confusing, and pictures often clash with one another for attention, especially on bad websites. You want a logical progression of the eye from one block of information to the next without excess pictures getting in the way.
4. Is the content focused?
Remember what your site was originally designed for. Was it made for getting new internet-based business? Giving a face to the company? Giving people another platform to learn about your product? Selling merchandise? A website can be perfectly maintained and aesthetically pleasing, but if there is no purpose, no calls to action and no reason for the site, it will not get far. luxembourg . When you have a purpose, an end-goal, everything that is put onto the site will help achieve that goal.
5. Is it accessible by everyone?
Another thing that can harm your website is accessibility. If your site crashes or doesn’t run on all web browsers, it is cutting your potential site views exponentially. Being sure that it has at least minimal compatibility on mobile devices is a must. However, if at all possible, and if time and budget allow, having a simplified mobile version of the site is never a bad idea.
6. Can it be found?
Finding ways to optimize your site for search engines is a priority to having a successful website- which is a feat handled best by an agency. Your site needs to be found by the people looking for your product/service! Be sure that your site is the one that pops up when people search for your product/service on search engines because if it doesn’t, then you don’t even know how much business your company is losing.
7. Does it run well?
Even if your site is found, if it takes forever to load, then the attention span of your audience will run dry and they will search other options instead of waiting. Be sure to have pictures at a low enough dpi (data pixels per inch) and resolution to not interfere with page loading times. Having effective coding skill and a good platform on which to make your site is also important.
8. Does the interface feel comfortable?
And finally, duality is imperative to having a welcoming website. Having multiple ways to get to the same end result is a great way to allow users to feel comfortable. Things like having all pages accessible on every screen or having multiple ways back to the home screen sound simple, but they do wonders for having your clientele feel comfortable on your website.