Seeing your name in print is an age-old concept.  Consistently delivering it requires brand-new approaches.

The age of blanket press releases has gone the way of “Dear Occupant”.

Strategic PR is a long-term process that includes customizing content to “specially-themed” issues of different publications.  Placing by-lined articles wherever possible.  Working closely with reporters to become “first call” when breaking news relates to your company.

Coordinating a myriad of strategic initiatives results in a consistently-higher profile.

It requires constant supervision… but Recession-Recovery Marketing relies on taking advantage of every opportunity.

And occasionally – creating them.