On many doorsteps in the old South, you’ll find a welcome mat.  It says “home”.  It says “family”.  And occasionally, it says “Country Hearth”.

With over 50 hotels in 13 states, Country Heath has become the business traveler’s home-away-from-home… right down to cozy recliners in the rooms and warm cookies at the front desk.  Or as our positioning line puts it,  “As close to home as we can make it.”

Naturally, interstate directionals are critical for hotels.  Our outdoor boards also add some humor, with lines like “Down-home hospitality, old-fashioned breakfast, in-door plumbing.”  (If you make somebody smile at 90 miles an hour, you’re well on the way to making a sale.)

We also created two equally-quirky, targeted ad campaigns.   One for road warriors:  “What do our winter-weary business travelers say?   Cold hands, warm Hearth.”  And another for out-of-space families: “Give cranky Uncle Harry and Aunt Ethel their very own room.  Somewhere else.”

Something’s working … since a Country Hearth may soon be opening near you.