Entrepreneurs spend countless hours building a profitable company.  Over time, they become increasingly expert at this process.

However, often their brand message is blurred… or non-existent.  Which makes their job exponentially harder.

Before we begin any project – regardless of budget or media – Shirley/Hutchinson conducts drill-down research that results in a proprietary Creative Strategy and Positioning Statement.  Your company’s differentiating benefits are distilled into a single, memorable promise that immediately makes you stand out.

There’s more.  Entrepreneurial S/H clients can develop a short- and long-term Marketing Strategy that provides a blueprint over time.  When strategy and process are combined, cumulative synergy results.  Last year’s ads are connected to this year’s and next year’s… delivering increasingly-more-effective results.

Recession-Recovery Marketing calls for higher levels of planning than ever before.  Clients that realize this reality reap the benefits.  Now and in profitable quarters to come.