Lockheed Martin

Lockheed Martin Specialty Components asked Shirley/Hutchinson to spread the news about a major new corporate direction.  It came with built-in political intrigue.

For years, Lockheed specialized in top-secret Cold War work with the Department of Defense.  After détente, these former top-secret R&D facilities became available for private industry

The question was… how to get the word out?

Shirley/Hutchinson launched a multi-faceted program to spread the news to potential clients.  The first step: a corporate re-introduction communique, re-positioning Lockheed as a state-of-the-art option allowing new customers to “imagine the power”. 

The next phase was a direct-mail campaign with a twist.  Targeted companies received a mysterious black box.  Inside… an original, three-dimensional, computer image.  Prospects were transported to a world where “corporate dreams took flight”.

And phones rang.