Lockheed Martin Specialty Components asked Shirley/Hutchinson to spread the news about a major new corporate direction. It came with built-in political intrigue.
For years, Lockheed specialized in top-secret Cold War work with the Department of Defense. After détente, these former top-secret R&D facilities became available for private industry
The question was… how to get the word out?
Shirley/Hutchinson launched a multi-faceted program to spread the news to potential clients. The first step: a corporate re-introduction communique, re-positioning Lockheed as a state-of-the-art option allowing new customers to “imagine the power”.
The next phase was a direct-mail campaign with a twist. Targeted companies received a mysterious black box. Inside… an original, three-dimensional, computer image. Prospects were transported to a world where “corporate dreams took flight”.
And phones rang.