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that helps businesses just like yours build their brands, tell their stories, and reach more target customers.
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We believe webvideo is a motivational force of nature whose potential is untapped. If you doubt that, if you still believe limitations exist – for your particular product or service, for example – consider this...
Not long ago, we created webvideos for a hymnal (yes, a hymnal) to increase audience and raise awareness. In the first week, the four-minute music video on the left generated over 15,000 views. The three-minute "Guided Tour" on the left rapidly passed 65,000 views. Total for the client's three webvideos combined — 118,107 pre-qualified views. And still climbing. If we can help hundred-year-old hymns resonate with new majesty and power to an audience of this size… imagine what we could do for you.
In a better world, our business would not be synonymous with hyperbole and hogwash. In reality, unexpected advantages, compellingly told, move minds in your direction. Sometimes harder to find. Always worth the search.
Everyone goes to work because they are driven by... something.
For the first 25 years, an ad agency called Shirley/Hutchinson was blessed with projects from General Electric, Time Warner, Lockheed Martin, Bristol-Myers Squibb, Marriott, The Eaton Corporation, Baxter Medical, Checkers, Firehouse Subs and Shakespeare Fishing Tackle... among others. We enjoyed them all.
But for the next 25 years, we want to take the same principles that worked for those big companies and apply them to smaller ones.Why We Do This
We frequently tell clients "cute doesn’t last". That means clever ads without an underlying strategy don’t sell well. Worse, the customer often can’t even remember your name. (Super Bowl examples, anyone?)
Entrepreneurs step off our elevator looking for websites, or brochures, or commercials... and "clever". Instead, Shirley/Hutchinson research starts with "who are you and what makes you different?" Because, when the creative connects a most-important benefit to a most-important need – ideas get traction. And campaigns have legs.
Entrepreneurs spend countless hours building a profitable company. Over time, they become increasingly adept at this process. However, often their brand message is blurred... or non-existent. Which makes their job exponentially harder.
Consumers react best to compelling simplicity. And since they don’t often find it, any company telling a clear, consistent story that matters to them will get their business.Creative Strategy
Almost everyone has a website. Few of those sites, however, are current, easily navigated, concise and strategically-branded throughout. We specialize in website design and website video for small businesses as well as large corporations.
Brand strategy, design, imagery and copy tone will always be critical to your website's success. But they take on added dimensions of credibility when video brings them to life.Website Design & Website Video
Television commercials and radio commercials that work have to be simultaneously attention-getting and motivating. If they only accomplishes the first, your potential customers might remember the spot the next day, but they'll have no idea who paid for it.
We bring years of expertise to the television commercial and radio commercial production process. By utilizing tried-and-true marketing principles, our commercials work a lot longer than thirty seconds.TV & Radio Commercials