Strategy is king.
We frequently tell clients "cute doesn’t last". That means clever ads without an underlying strategy don’t sell well. Worse, the customer often can’t even remember your name. (Super Bowl examples, anyone?)
Entrepreneurs step off our elevator looking for websites, or brochures, or commercials... and "clever". Instead, Shirley/Hutchinson research starts with "who are you and what makes you different?" Because, when the creative connects a most-important benefit to a most-important need – ideas get traction. And campaigns have legs.
What We Do